Unleash Your Inner Champion
 (214) 223-3738

Unleash Your Inner Champion
 (214) 223-3738


Founded on a passion for helping others unlock their true potential.

Meet the Dream Team

Led by our experienced and talented international tennis director,
master professional and club managers.


Joy Macci


Joy Macci PhD (“Dr. Joy”), USPTA Professional 30 years, PTR Professional and nearly 20 years as CEO of Joy of Sport in Texas, California, and Florida. The past three decades, Dr. Joy has spanned the globe as “Inner Winner” Success Sports Coach/ Author/ Speaker and highly sought Female Tennis Coach and Thought Leader. Before that, Dr. Joy co-owned and directed Macci International Tennis Academy with Rick & had the pleasure working with Superstar Tennis Protégé’s Serena and Venus Williams, Andy Roddick, Jennifer Capriati, Mary Pierce, Vince Spadea and many other wonderful academy students from around the world. Prior to that, she was an International Tennis Director in United States, Europe and Asia with Peter Burwash International (PBI).

Through the years, Dr. Joy has been a headline speaker and on-court presenter at numerous USPTA & PTR International Tennis Symposiums, hosted International Clinics in Austria, Tahiti and Japan, starred in “Tele-Tennis” a German spoken European Tennis Television Series. At the 2012 London Olympics she was the International Communications Director for LWFCI “Chaplains for the World’s Olympians” and locally as the Sports & Life Doctor, co-hosted “Scott Murray Life Radio Show” on KLIF 570 News.

Currently, Joy’s pivotal focal point is paying it forward to the great Sport of Tennis after all the blessings and opportunities it has yielded her. As a fellow Baby Boomer…Dr. Joy saw the need to develop a unique age-specific “Bulls-Eye” Boomer Tennis Training System to help boomers enjoy and excel in tennis, not just for a season but a lifetime. Then partnered with great friend, USPTA Master Professional, Craig Bell to further develop & expand “Baby Boomer Tennis” – BBT Book, Programs, Services, Instructional Videos, International BBT Clinics, Interviews of Tennis Legends & Leaders, Programs & Products to support and grow the Global Baby Boomer Tennis Community. Baby Boomer Tennis (BBT)…Total Body/Mind/Sport Training to help Boomers “WIN” in Tennis and in Life!


Craig Bell

Business Director

Craig Bell, USPTA Master Professional, PTR Professional and Master Racquet Technician for the USRSA, is currently the Director of Tennis at Bent Tree Country Club in Dallas, Texas. Craig has been associated with tennis for over 40 years starting back in 1974 at Woodlake Racquet Club in Oklahoma City, Oklahoma. Craig has enjoyed a successful on-court playing career as he has won various high school, college and USTA events in singles and doubles play. His son Chris, whom he taught since he was able to walk, was a Texas section Super Champ and USTA nationally ranked junior tennis player. Both he and Chris have won various tournaments including the prestigious Cotton Bowl Tennis Tournament in the Father-Son division in 2007 and 2009. Craig has been selected to All-State, All-Conference and All-Region teams. In addition to his success on the court, Craig has the distinction of having his serve recorded at 131 mph at the Jansen Fast Serve Contest in the mid-1980’s.

Craig started his on-court teaching career in Ogden, Utah in the early 1980’s and has worked at some of the very finest tennis facilities in the United States. He enjoys teaching all levels of players – everyone from beginner to advanced levels and has worked with numerous state, regional and nationally ranked players.

Off the court, Craig has been involved in the tennis communities that he has lived in and been an active volunteer. He is a four-time President of the Dallas Professional Tennis Association and as a result of his presence in the Dallas tennis community, he was awarded in 2007 the Dallas Tennis Association’s “Pro Volunteer of the Year.” In 2010, Craig was once again honored for his years of service to the state of Texas as he was awarded the USPTA Texas Division “Professional of the Year.” Through Craig’s skills on and off the court, he has helped raise hundreds of thousands (quite possibly millions) of dollars for charity events whether playing as a pro-am participant, generously donating to charity events or organizing and running tournaments on behalf of charitable organizations. Currently, Craig is volunteering with the USPTA Texas Division as the Conference Chairperson, since 2009, and is also serving as 1st Vice-President, since 2013.

His greatest accomplishment is being married since August 1983 to his wife Cindy whom he met while playing collegiate tennis in Utah at Weber State University. Craig and Cindy currently have four children – three daughters and one son. In his spare time, Craig enjoys all sports and is a proud 4th generation member of the Chickasaw Indian Nation with his great, great grandfather serving as “Chief” of the Chickasaw nation in the 1830’s.

Craig really enjoys the “Great Game of Tennis” and is appreciative of all the benefits it has afforded him on and off the court.

Experience Across the Board

Know that you are receiving certified services from the start. You can trust our experts


"Joy's commitment to your SUCCESS is powerful and real. Her approach is results-oriented and life-changing. Nothing beats getting up and getting on with it and Joy inspires you to do just that. She is dedicated, experienced and uses tools that are uniquely motivating."

David Tyreman

World Famous Brander